Chief Marketer Staff

• First Data To Acquire Huge Chunk of Paymentech

  Electronic payment services provider First Data Corp., based in Atlanta, has signed definitive agreements with Bank One Corp and merchant credit-card

• Diller Eyes Two Film Companies, But Won’t Be “Big Studio Guy”

  Barry Diller, chairman, USA Networks wants to buy October Films and Gramercy Pictures as part of a strategy of “vertical integration” but has no plans

• Payforview.com To Offer DRTV Ads On Internet

  Payforview.com, Reno, NV, is matching DRTV spots with the e-commerce. Advertisers will be able to create a link in the ads which would allow viewers to

• Short Cuts

  Sanchez Computer Associates, Inc., Malvern, PA, has completed its acquisition of ArTech Financial Technology Services, Inc., kicking off the firm’s e-banking

• Jenny Craig Uses Internet to Sell New Nutritional Supplements

  Jenny Craig, Inc., La Jolla, CA will roll out an online promotional campaign including use of search engines and banner advertisements on key Internet

• Aircraft Companies Debut Training Catalog

  FlightSafety Boeing Training International, a Seattle-based provider of airline training, has issued what it claims to be the industry’s first single

• Ease of Shopping Key to Internet Commerce Experience: Survey

  Thirty-nine percent of consumers with Internet access say they are going to brick-and-mortar stores less frequently, according to the Shopping 2000 survey

• DIRECT Listline

  just nikii : ) Buyers A 212,860-name 10-month just nikki : ) buyers file. This catalog features causal clothing and accessories for girls and young women,

• Acquisitions Boost Fortunes of American Educational Products

  American Educational Products Inc., Boulder, CO, had $11.7 million in sales during fiscal 1998, up 39% from $8.4 million in fiscal 1997. For the year,

• CoolSavings Settles First Dispute Over Its E-Coupon Patent

  CoolSavings, Chicago, said it has settled with XAdvantage of Los Altos, CA, for infringement of CoolSavings’ patent for its coupon and sales promotions