Chief Marketer Staff
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Anti-Piracy, EU Compliance Issues At Congressional Hearing
The number of years databases should be protected before third parties can use or copy them without permission became an issue last week at the first
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DIRECT Listline
Warner Home Video This list identifies 84,990 active video buyers. These individuals have purchased home videos.Cost: $95/MSelections: Six-month hotline,
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U.S., EU Report ‘Progress’ on Privacy-Protection Talks
Negotiators for the U.S. Commerce Department and the European Commission reported progress in attempts to resolve their conflict over the protection of
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Federated Completes Fingerhut Tender Offer
Federated Department Stores Inc., Cincinnati, said it has completed its tender offer for the common shares of Fingerhut Cos. Inc. The department-store
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Schober-ICC Start Schober Direct Marketing
Schober Holding of Ditzingen, Germany, has founded Schober Direct Marketing Ltd.The new company is the result of a joint venture formed with ICC Business
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Short Cut
Cincom Systems Inc., Cincinnati, and Orbis GmbH, Saarbrucken, Germany, plan to form a joint venture company to market Customer Relationship Management
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Lycos and HSN Team Up for NCAA Marketing Venture
Web media company Lycos Inc., Waltham, MA, and the Home Shopping Network have teamed up to launch a sports marketing and merchandising initiative around
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Live From London: U.S. DMA Plans Foreign-Exchange Program
The U.S. Direct Marketing Association is planning to start an “itinerary” program to help educate DMers who want to begin international operations.Charles
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ICT Group Signs Contracts With Three Banks
Service bureau ICT Group Inc., Langhorne, PA, said yesterday it has signed agreements with Mellon Bank, Dime Savings Bank of New York (FSB) and Standard
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Experian Reorganizes Operations, Appoints Two CEOs
Experian, Orange, CA, Thursday announced changes to its operational structure. The company’s four separate operational divisions have been combined into