Chief Marketer Staff

• Anti-Piracy, EU Compliance Issues At Congressional Hearing

  The number of years databases should be protected before third parties can use or copy them without permission became an issue last week at the first

• ICT Group Signs Contracts With Three Banks

  Service bureau ICT Group Inc., Langhorne, PA, said yesterday it has signed agreements with Mellon Bank, Dime Savings Bank of New York (FSB) and Standard

• Lycos and HSN Team Up for NCAA Marketing Venture

  Web media company Lycos Inc., Waltham, MA, and the Home Shopping Network have teamed up to launch a sports marketing and merchandising initiative around

• DIRECT Listline

  Warner Home Video This list identifies 84,990 active video buyers. These individuals have purchased home videos.Cost: $95/MSelections: Six-month hotline,

• Short Cut

  Cincom Systems Inc., Cincinnati, and Orbis GmbH, Saarbrucken, Germany, plan to form a joint venture company to market Customer Relationship Management

• Experian Reorganizes Operations, Appoints Two CEOs

  Experian, Orange, CA, Thursday announced changes to its operational structure. The company’s four separate operational divisions have been combined into

• Federated Completes Fingerhut Tender Offer

  Federated Department Stores Inc., Cincinnati, said it has completed its tender offer for the common shares of Fingerhut Cos. Inc. The department-store

• Schober-ICC Start Schober Direct Marketing

  Schober Holding of Ditzingen, Germany, has founded Schober Direct Marketing Ltd.The new company is the result of a joint venture formed with ICC Business

• Live From London: U.S. DMA Plans Foreign-Exchange Program

  The U.S. Direct Marketing Association is planning to start an “itinerary” program to help educate DMers who want to begin international operations.Charles

• Live From London: Pondering a New Year’s 2000 Consumer Hangover

  Some companies may do well to push up or back their early January 2000 mailings to avoid the Y2K dilemma and consumer sluggishness, said Mark Patron,