Chief Marketer Staff
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MasterCard, ec Cubed Pact on Product Development
Credit card marketer MasterCard International. Purchase, NY has teamed up with electronic commerce systems developer EC Cubed, Inc., to jointly develop
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Agencies
Join the Club
Hoping to offset sagging catalog sales, Damark International Inc. is investing more resources in membership clubs sold primarily by inbound telemarketing.In
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Devon Direct Billings Increase 23% in 1998
Devon Direct Marketing & Advertising Inc., Philadelphia, reported 1998 billings of $290.6 million, a 23% increase over the previous year, with gross income
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Collins Seeks Industry Input on Sweepstakes Restriction Bill
Three weeks after a Senate investigations subcommittee hearing on the Deceptive Mail Prevention and Enforcement Act, which would impose national standards
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Advo Pact Delivers Local Business’ Coupons Online
An Internet site that can produce coupons from the user’s local retailers will test in the Boston area tomorrow.The site CoolSavings.com Inc. (http://www.coolsavings.com)
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Agencies
A Ringing Endorsement
Nonprofits groups, like for-profit direct marketers, are running to the phone -but they’re doing it selectively. Telemarketing for donations can be expensive,
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Agencies
Signature Group Plans Mexico Test
The Signature Group, Schaumburg, IL, is about to test its first loyalty reward program in Mexico, using a U.S. teleservices agency to handle inbound calls.The
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Agencies
Beyond Rip & Read
Rip-and-read is an old broadcast journalism term that stems from the days when news stories were ripped right from news tickers and read by anchors. The
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Agencies
Telephone Turnaround
After several years of lackluster sales, Optronics International Corp. is restructuring and developing professional telemarketing programs to prequalify
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CCI Launches Online “Do Not Promote” System for Telemarketers
Call Compliance.com, Inc., Glen Cove, NY, announced the first suite of software solutions that allow telemarketers to automatically block phone and fax