Chief Marketer Staff

• Agencies

  Beyond Rip & Read

  Rip-and-read is an old broadcast journalism term that stems from the days when news stories were ripped right from news tickers and read by anchors. The

• Agencies

  Improve Your QA, ASAP

  Business has been booming in the telemarketing industry. Telesales is becoming a marketing vehicle of choice at many companies due to its interactive

• Devon Direct Billings Increase 23% in 1998

  Devon Direct Marketing & Advertising Inc., Philadelphia, reported 1998 billings of $290.6 million, a 23% increase over the previous year, with gross income

• CCI Launches Online “Do Not Promote” System for Telemarketers

  Call Compliance.com, Inc., Glen Cove, NY, announced the first suite of software solutions that allow telemarketers to automatically block phone and fax

• Office Depot Acquires Remaining Share of Japanese JV Operations

  Office Depot Inc., Delray Beach, FL, has acquired the remaining 50% of its Japanese operations from its joint venture partner Deo Deo Corp. for approximately

• Agencies

  We’ll Call You

  A new Internet phone service that uses ordinary phone lines is routing about 1,000 inbound calls per week to Computer Support Technologies (CST), a computer

• Agencies

  Dialing for Dictators

  Supporters of former Chilean dictator Augusto Pinochet are using telemarketing to raise money to pay for his legal fees and other expenses he has accrued

• Diplomat Direct Marketing Announces E-Commerce Plans

  Diplomat Direct Marketing Corp., Stony Point, NY, will create shopping and community Web sites for its Lew Magram and Brownstone Studio brands. The company

• Focus Direct Acquires Creative List Solutions

  San Antonio, Texas-based Focus Direct Inc., has acquired Creative List Solutions, Provo, UT.The transaction delivers more than 40 new list and mail clients

• Advo Pact Delivers Local Business’ Coupons Online

  An Internet site that can produce coupons from the user’s local retailers will test in the Boston area tomorrow.The site CoolSavings.com Inc. (http://www.coolsavings.com)