Chief Marketer Staff
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Agencies
A Ringing Endorsement
Nonprofits groups, like for-profit direct marketers, are running to the phone -but they’re doing it selectively. Telemarketing for donations can be expensive,
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Short Cuts
Current Checks, Colorado Springs, CO, a provider of direct-to-consumer checks, has changed its name to Direct Checks Unlimited and will market to consumers
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InfoUSA Offers Suppression Feature to Customer List Service
InfoUSA Inc., Omaha, NE, has introduced a system that will allow customers to access and download business and consumer information directly to their
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Agencies
Join the Club
Hoping to offset sagging catalog sales, Damark International Inc. is investing more resources in membership clubs sold primarily by inbound telemarketing.In
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Agencies
Improve Your QA, ASAP
Business has been booming in the telemarketing industry. Telesales is becoming a marketing vehicle of choice at many companies due to its interactive
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Agencies
Dialing for Dictators
Supporters of former Chilean dictator Augusto Pinochet are using telemarketing to raise money to pay for his legal fees and other expenses he has accrued
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Agencies
Beyond Rip & Read
Rip-and-read is an old broadcast journalism term that stems from the days when news stories were ripped right from news tickers and read by anchors. The
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Agencies
Signature Group Plans Mexico Test
The Signature Group, Schaumburg, IL, is about to test its first loyalty reward program in Mexico, using a U.S. teleservices agency to handle inbound calls.The
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Diplomat Direct Marketing Announces E-Commerce Plans
Diplomat Direct Marketing Corp., Stony Point, NY, will create shopping and community Web sites for its Lew Magram and Brownstone Studio brands. The company