Chief Marketer Staff
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Speed Demon
Atlanta-based Coca-Cola will be title sponsor for SpeedMall, an online shopping mall owned by Action Performance Companies, Inc.Coke will sponsor SpeedMall’s
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Advo Pact Delivers Local Business’ Coupons Online
An Internet site that can produce coupons from the user’s local retailers will test in the Boston area tomorrow.The site CoolSavings.com Inc. (http://www.coolsavings.com)
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Agencies
Join the Club
Hoping to offset sagging catalog sales, Damark International Inc. is investing more resources in membership clubs sold primarily by inbound telemarketing.In
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Diplomat Direct Marketing Announces E-Commerce Plans
Diplomat Direct Marketing Corp., Stony Point, NY, will create shopping and community Web sites for its Lew Magram and Brownstone Studio brands. The company
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MasterCard, ec Cubed Pact on Product Development
Credit card marketer MasterCard International. Purchase, NY has teamed up with electronic commerce systems developer EC Cubed, Inc., to jointly develop
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Focus Direct Acquires Creative List Solutions
San Antonio, Texas-based Focus Direct Inc., has acquired Creative List Solutions, Provo, UT.The transaction delivers more than 40 new list and mail clients
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Agencies
Beyond Rip & Read
Rip-and-read is an old broadcast journalism term that stems from the days when news stories were ripped right from news tickers and read by anchors. The
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Agencies
Signature Group Plans Mexico Test
The Signature Group, Schaumburg, IL, is about to test its first loyalty reward program in Mexico, using a U.S. teleservices agency to handle inbound calls.The