Author

Chief Marketer Staff

  • Agencies

    The Phillips Upgrade

    Phillips Publishing Inc. has expanded its database marketing capacity at its 50-station inbound call center in Potomac, MD, as part of a three-year automation

  • MasterCard, ec Cubed Pact on Product Development

    Credit card marketer MasterCard International. Purchase, NY has teamed up with electronic commerce systems developer EC Cubed, Inc., to jointly develop

  • Focus Direct Acquires Creative List Solutions

    San Antonio, Texas-based Focus Direct Inc., has acquired Creative List Solutions, Provo, UT.The transaction delivers more than 40 new list and mail clients

  • Agencies

    Dialing for Dictators

    Supporters of former Chilean dictator Augusto Pinochet are using telemarketing to raise money to pay for his legal fees and other expenses he has accrued

  • Agencies

    Calling Capitol Hill

    With the 1999 legislative season in full swing, lawmakers in 18 states are considering legislation requiring telemarketers to maintain do-not-call lists

  • Devon Direct Billings Increase 23% in 1998

    Devon Direct Marketing & Advertising Inc., Philadelphia, reported 1998 billings of $290.6 million, a 23% increase over the previous year, with gross income

  • Agencies

    March 31, 1999

     

  • DIRECT Listline

    Radio Business Report This 15,820-name file identifies executives listed in the Radio Business Report’s Source Guide and Directory.Cost: $110/MSelections:

  • Acxiom, Targus Roll Out Caller ID Product

    Acxiom Corp., Conway, AR, and Targus Information Corp., Vienna, VA, have introduced a new call-processing database application. The caller-identification

  • Short Cut

    Express Scripts Inc., St. Louis, MO, a pharmacy benefit manager, has formed a subsidiary to launch an online drug store, YourPharmacy.com, and another