Chief Marketer Staff

• Agencies

  We’ll Call You

  A new Internet phone service that uses ordinary phone lines is routing about 1,000 inbound calls per week to Computer Support Technologies (CST), a computer

• DIRECT Listline

  Brazilian Corporate Executives A list identifying 120,000 Brazilian executives is now managed by Infocore Inc. These executives are employed by 20,000

• Agencies

  A Ringing Endorsement

  Nonprofits groups, like for-profit direct marketers, are running to the phone -but they’re doing it selectively. Telemarketing for donations can be expensive,

• Short Cuts

  Current Checks, Colorado Springs, CO, a provider of direct-to-consumer checks, has changed its name to Direct Checks Unlimited and will market to consumers

• InfoUSA Offers Suppression Feature to Customer List Service

  InfoUSA Inc., Omaha, NE, has introduced a system that will allow customers to access and download business and consumer information directly to their

• Agencies

  Improve Your QA, ASAP

  Business has been booming in the telemarketing industry. Telesales is becoming a marketing vehicle of choice at many companies due to its interactive

• Devon Direct Billings Increase 23% in 1998

  Devon Direct Marketing & Advertising Inc., Philadelphia, reported 1998 billings of $290.6 million, a 23% increase over the previous year, with gross income

• Agencies

  Online With the Operator

  Online shoppers may prefer to skip the mall, but they still like to hear those four soothing words, “May I help you?” now and then. In a Yankelovich study,

• Agencies

  The Phillips Upgrade

  Phillips Publishing Inc. has expanded its database marketing capacity at its 50-station inbound call center in Potomac, MD, as part of a three-year automation

• Agencies

  Dialing for Dictators

  Supporters of former Chilean dictator Augusto Pinochet are using telemarketing to raise money to pay for his legal fees and other expenses he has accrued