Chief Marketer Staff

• Focus Direct Acquires Creative List Solutions

  San Antonio, Texas-based Focus Direct Inc., has acquired Creative List Solutions, Provo, UT.The transaction delivers more than 40 new list and mail clients

• Collins Seeks Industry Input on Sweepstakes Restriction Bill

  Three weeks after a Senate investigations subcommittee hearing on the Deceptive Mail Prevention and Enforcement Act, which would impose national standards

• Agencies

  Online With the Operator

  Online shoppers may prefer to skip the mall, but they still like to hear those four soothing words, “May I help you?” now and then. In a Yankelovich study,

• Agencies

  The Phillips Upgrade

  Phillips Publishing Inc. has expanded its database marketing capacity at its 50-station inbound call center in Potomac, MD, as part of a three-year automation

• Agencies

  A Ringing Endorsement

  Nonprofits groups, like for-profit direct marketers, are running to the phone -but they’re doing it selectively. Telemarketing for donations can be expensive,

• Advo Pact Delivers Local Business’ Coupons Online

  An Internet site that can produce coupons from the user’s local retailers will test in the Boston area tomorrow.The site CoolSavings.com Inc. (http://www.coolsavings.com)

• Agencies

  Calling Capitol Hill

  With the 1999 legislative season in full swing, lawmakers in 18 states are considering legislation requiring telemarketers to maintain do-not-call lists

• Agencies

  Telephone Turnaround

  After several years of lackluster sales, Optronics International Corp. is restructuring and developing professional telemarketing programs to prequalify

• Agencies

  THE Weakest Link

  Both the beauty and the curse of the telephone channel is the two-way access it gives customers to your company in real time. When it works well it is

• Agencies

  Dialing for Dictators

  Supporters of former Chilean dictator Augusto Pinochet are using telemarketing to raise money to pay for his legal fees and other expenses he has accrued