Chief Marketer Staff

• Agency Moves

  Bob Howards named president at Alliance Marketing Group, Fairfield, CT. Also at the agency, Jane Fichtenkort named to lead a new Mobile Marketing Group,

• Direct Hits

  Thanks to the steady convergence of direct marketing and the Internet, the number of U.S. acquisitions and strategic mergers in the direct marketing industry

• Agencies

  Fulfilling Work

  IN PHYSICAL circles, the out-of-control assembly line is a staple. Lucille Ball’s conveyer-belt misadventures represent its high point, and shows ranging

• Sitings

  Dan’s Web site turn-ons and click-offs Marketers are frantically injecting promotion into Web sites and making sure their brands are represented the Right

• How Convenient

  Teens may spend a lot of time hanging out in front of 7-Eleven, but they also venture into the store with regularity. Then again, so do their parents

• As The Worm Turns

  Here’s the setup. Our client was Allied Domecq’s Sauza Tequila, the No. 1 tequila in Mexico and the fastest growing spirits brand in the world. But even

• Agencies

  Real-World Modeling-It’s Not About Tools

  OCCASIONALLY THERE ARE articles in the trade and academic press about the relative merits of neural networks, logistic regression and what I’ll refer

• Agencies

  April 1, 1999

   

• April 1, 1999

   

• Agencies

  A Ringing Endorsement

  Nonprofits groups, like for-profit direct marketers, are running to the phone -but they’re doing it selectively. Telemarketing for donations can be expensive,