Chief Marketer Staff

• Head Shots

  The Nunes Company of Salinas, CA, went the cross-promotion route last month when it shipped 10 million heads of Foxy Lettuce that offered free portraits

• Agencies

  Medical Alert

  TALK ABOUT purposes. Last month, the U.S. Senate introduced legislation seeking to tighten privacy on personal medical information. Meanwhile, the Health

• Account Watch

  Polaroid Corp., Cambridge, MA, named Davidson Marketing, Chicago, to work on various promotional projects for cameras, film, and kids products.MicroCap

• Networking

  PSG is becoming a recognizable acronym on the marketing scene through acquisitions. Its purchases continued last month as the company – Promotion Services

• DIRECT Listline

  Soda Creek Press Mail Order Buyers A file identifies 42,821 people who purchased from Soda Creek Press in the last 12 months. This publishing house features

• Agencies

  Online Securities Firm Seeks ‘Street’ Justice

  THE GROWING LIST of online trademark lawsuits got a new entry last month-one with a couple of new wrinkles.Web Street Securities, an online securities

• The Minor Model of a Modern Major Promo

  In the world of marketing, there are constraints. Some brands can reach way out over the line. Others have to stay neatly within certain bounds. It’s

• The Dangers of Buying Promotion by the Pound

  It is striking to step back and look at the changes that have swept through the ranks of corporate marketing departments over the last two years.Companies

• Agencies

  Expert Advice for Inept Online Marketers

  ONE OF THE least exclusive claims anyone in our business can make is being an expert on Internet marketing.I’d guess we have about 8 million Web sites

• Agencies

  Credit Card Crackdown

  A BILL TO AMEND the Truth in Lending Act to require more disclosures in credit card solicitations has been introduced in the U.S. House of Representatives