Chief Marketer Staff
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DIRECT Listline
Soda Creek Press Mail Order Buyers A file identifies 42,821 people who purchased from Soda Creek Press in the last 12 months. This publishing house features
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Agencies
Baby, Won’t You Drive My Car?
EVERYONE KNOWS young people respond to peer pressure. General Motors has been applying that maxim to make college kids aware of their vehicles since 1991.The
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Agencies
Online Securities Firm Seeks ‘Street’ Justice
THE GROWING LIST of online trademark lawsuits got a new entry last month-one with a couple of new wrinkles.Web Street Securities, an online securities
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Agencies
In Web We Trust
MOST COMPANIES recognize the Internet is here to stay, and that they’ve got to figure out this new thing called e-commerce. While many firms get it, the
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Agencies
Free and Easy
AS PART OF its efforts to “enhance the consumer experience,” FreeShop.com began testing a limited number of merchandise offers this past winter.Tim Choate,
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Agencies
Campbell Logs on to Barnes & Noble
PATRICIA CAMPBELL, the immediate past chair of the Direct Marketing Association’s board of directors, has taken a new position with online bookseller
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Agencies
Consumer DM Stocks Make a Comeback
CONSUMER DM stocks registered significant gains throughout the winter. Improvements in previous quarters were led primarily by electronic marketers, but
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Agencies
BY POPULAR DEMAND
IT’S GOTTEN TO the point where customers are telling their suppliers they’ve got to jump on the electronic commerce bandwagon-and not the other way around.That’s
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Agencies
Sony Relates to Customers Through Its Dealers
“DISINTERMEDIATION” is that clumsy word used today to express manufacturers’ longing to rid themselves of the middleman, go direct and bring a lot more