Chief Marketer Staff

• Agencies

  THEY GOTTA WEAR SHADES

  TO PERSUADE INFORMATION technology executives to tune into a virtual seminar on its latest Unix-based computer network software system, Sun Microsystems

• Not So Simple Simon

  Simon Property Group has a lot to explain. The company broke a $25 million campaign last month to brand its 145 malls and forge a bond with the 100 million

• Doing Ambush Marketing? Bring a Humvee

  Conspiring with union officials. Defacing public property. Bribing police. Is this a promotional plan or a grand jury indictment?If you’re VH-1 and the

• Coming in next month’s PROMO

  Entertainment Tie-Ins Aligning the brand with a hot media property can bring short-term sales boosts and long-term goodwill, which is why every marketer

• Blowing Its Own Horn

  NEW YORK CITY A&E Network has commissioned a fleet of vintage tall ships to stage mock sea battles as part of an extensive campaign to promote Horatio

• Agencies

  Wan ted: IT Professionals

  NECESSITY IS THE mother of invention and when unemployment rates head toward naught, it’s necessary to get savvy about attracting skilled workers.In Michigan’s

• Agencies

  TEST BEFORE YOU LEAP

  IF YOU’VE GOT a great corporate reputation, serious market share and a killer product, do you really need a new direct marketing approach to gain a foothold

• Not Your Mother’s COUPON

  There are three kinds of customers: new ones, loyal ones, and prospective ones. Coupons – especially the ones housed in colorful free-standing inserts

• Curt Carlson Dies at 84

  Carlson Companies founder and chairman Curtis L. Carlson passed away in February in a Minneapolis-area hospital at the age of 84.Carlson started the Gold

• Agencies

  Sweepstakes, Keepstakes, Or Sleepstakes?

  Much of promotion is waste. Take couponing. More than 90 percent of all coupons are delivered by FSIs, which achieve a reported 1.4% redemption rate.