Chief Marketer Staff
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Email
Stupid Magilla Watch: The Broken Links Fiasco
E-mail is so cool. But it can be such a persnickety pain in the ass.
As Magilla Marketing
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Email
SORBS Offers Top $1 Million, Claims Proprietor
Multiple entities have offered more than $1 million to buy SORBS, according to the troubled controversial anti-spam blacklist
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Listline e-Newsletter 6/30
Named here are 47,483 direct mail-sold magazine and book
subscribers -
LG and Hasbro Partner with “Transformers”
The summer film “Transformers: Revenge of the Fallen” has attracted numerous marketing partners. Two of them, LG Electronics MobileComm U.S.A. Inc. and Hasbro, have launched a comprehensive marketing campaign supporting the movie
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TouchTunes Offers Contest for Kenny Chesney Tickets
Digital jukebox network TouchTunes is running a sweepstakes for a pair of tickets to see country singer Kenny Chesney perform at one stop on his Sun City Carnival Tour this summer
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Point of Sale vs. Point of Sofa: Owning the Sell
Since the dawn of the ad man, marketers have looked to advertising to create a brand message that leads consumers from the newspaper, magazine, billboard, radio and/or television set, and more recently the Internet, to the store
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News Brief
RITE AID and COSMETIC PROMOTIONS INC.: are sending Hispanic female models to 10 community events in four markets to distribute 20,000 beauty and health sample bags to female attendees
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Media Stream Direct Names Diane Nelson Senior Media Buyer
Media Stream Direct has hired Diane Nelson to serve as senior media buyer.
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Agencies
Consona Buys Enterprise Software Offerings From SupportSoft
Consona Corp. has acquired the enterprise software related assets of SupportSoft, Inc. in an all-cash transaction