Chief Marketer Staff
-
Agencies
One In Five Vacationers Must Redeem Points For Vacation: Survey
What’s making vacations possible during summer 2009 rough economic times? Loyalty and reward program points. According to a new survey, 20% of Americans surveyed say if it weren’t for redeeming points, they couldn’t take vacation trips.
-
DM Mergers and Acquisitions Drop In Second Quarter
Economic concerns and tight credit markets contributed to a 17% drop in merger and acquisition deal volume within the marketing, information and digital sectors during second-quarter 2009, when compared with the first quarter.
-
Email
ExactTarget Gets EducationDynamics Account
EducationDynamics, a marketing-services firm for colleges and universities, has chosen ExactTargets for its e-mail marketing efforts, the companies announced earlier today.
-
Email
Stupid Magilla Watch: The Broken Links Fiasco
E-mail is so cool. But it can be such a persnickety pain in the ass.
As Magilla Marketing
-
Email
SORBS Offers Top $1 Million, Claims Proprietor
Multiple entities have offered more than $1 million to buy SORBS, according to the troubled controversial anti-spam blacklist
-
-
Listline e-Newsletter 6/30
Named here are 47,483 direct mail-sold magazine and book
subscribers -
LG and Hasbro Partner with “Transformers”
The summer film “Transformers: Revenge of the Fallen” has attracted numerous marketing partners. Two of them, LG Electronics MobileComm U.S.A. Inc. and Hasbro, have launched a comprehensive marketing campaign supporting the movie
-
TouchTunes Offers Contest for Kenny Chesney Tickets
Digital jukebox network TouchTunes is running a sweepstakes for a pair of tickets to see country singer Kenny Chesney perform at one stop on his Sun City Carnival Tour this summer
-
Point of Sale vs. Point of Sofa: Owning the Sell
Since the dawn of the ad man, marketers have looked to advertising to create a brand message that leads consumers from the newspaper, magazine, billboard, radio and/or television set, and more recently the Internet, to the store