Chief Marketer Staff

• Agencies

  Valassis Will Not Sell NCH Marketing Unit

  Valassis has decided not to sell NCH Marketing Services, Inc. (NCH).

• Yahoo Names Penny Baldwin Integrated Marketing VP

  Yahoo Inc. has named Penny Baldwin senior vice president, of global integrated marketing and brand management.

• Agencies

  One In Five Vacationers Must Redeem Points For Vacation: Survey

  What’s making vacations possible during summer 2009 rough economic times? Loyalty and reward program points. According to a new survey, 20% of Americans surveyed say if it weren’t for redeeming points, they couldn’t take vacation trips.

• DM Mergers and Acquisitions Drop In Second Quarter

  Economic concerns and tight credit markets contributed to a 17% drop in merger and acquisition deal volume within the marketing, information and digital sectors during second-quarter 2009, when compared with the first quarter.

• Email

  ExactTarget Gets EducationDynamics Account

  EducationDynamics, a marketing-services firm for colleges and universities, has chosen ExactTargets for its e-mail marketing efforts, the companies announced earlier today.

• Email

  Stupid Magilla Watch: The Broken Links Fiasco

  E-mail is so cool. But it can be such a persnickety pain in the ass.

  As Magilla Marketing

• Email

  SORBS Offers Top $1 Million, Claims Proprietor

  Multiple entities have offered more than $1 million to buy SORBS, according to the troubled controversial anti-spam blacklist

• Email

  Stupid Opt Out Watch: Umm … Isn’t That Illegal?

  And the award for unsubscribe function that

• Listline e-Newsletter 6/30

  Named here are 47,483 direct mail-sold magazine and book
  subscribers

• LG and Hasbro Partner with “Transformers”

  The summer film “Transformers: Revenge of the Fallen” has attracted numerous marketing partners. Two of them, LG Electronics MobileComm U.S.A. Inc. and Hasbro, have launched a comprehensive marketing campaign supporting the movie