Chief Marketer Staff

• The Right Way to Append E-Mail Addresses

  Let’s talk about some of the important things that must be considered when adding e-mail addresses to your customer or inquiry list. If you’re convinced e-mail is here to stay (and it sure is) and you’re convinced that in 2014 over two billion dollars will be spent on this medium, you’d better get started now. And it’s as easy as pie. Just follow a few ground rules to success and you can build your sales with less expense and aggravation. Here’s how.

• Agencies

  Mail Stream: July 6

  A new slim-jim catalog from Foods Across America touts iconic consumables from across the nation. Newsweek is promoting its redesign with subscription rates which are 91% off the cover price. And the Active 2009 catalog from Zappos celebrates its 10-year anniversary.

• Listline e-Newsletter 7/6

  This file names 13,565 direct mail-sold subscribers

• Agencies

  VanceInfo Acquires Hong Kong CRM Firm

  VanceInfo Technologies Inc., an IT firm based in China, has acquired TP Corp. Limited

• Agencies

  MSC Industrial Direct Has Dip In Revenue, Income

  MSC Industrial Direct reported third-quarter 2009 net sales of $350.5 million, down from $457.2 million a year ago.

• Quebecor World Reorganization Plan Approved in U.S., Canadian Courts

  Two courts have approved the bankruptcy reorganization plans filed by Montreal-based Quebecor World Inc.

• Trade Organizations Issue Data Collection Principles

  In an effort to stave off external oversight, a group of media and marketing trade organizations has issued a set of self-regulation principles designed to standardize consumer data collection practices.

• Donna Hamilton Joins Alliant

  Donna Hamilton has joined Alliant as VP of sales and business development.

• Agencies

  Sale of J. Jill to Golden Gate Affiliate Final

  The Talbots, Inc. has completed its previously announced sale of the J. Jill brand business to Jill Acquisition LLC

• StrongMail Acquires Social Media Firm PopularMedia

  StrongMail Systems, Inc. has acquired PopularMedia, a provider of social media marketing solutions.