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Chief Marketer Staff

  • Doing Ambush Marketing? Bring a Humvee

    Conspiring with union officials. Defacing public property. Bribing police. Is this a promotional plan or a grand jury indictment?If you’re VH-1 and the

  • Telebank Debuts Net-Enabled Credit Card

    Telebank (http://www.telebankonline.com), an online bank based in Arlington. VA, has signed an exclusive agreement with First USA to offer an Internet-enabled

  • Agencies

    DIRECT NEWS LINE

    Intellipost Changes Name to MyPoints.com INTERNET MARKETER Intellipost Corp., San Francisco, has changed its name to MyPoints.com Inc., the name of the

  • Agencies

    FedEx Says Shut Down USPS

    FEDERAL EXPRESS president/CEO Frederick Smith sent a jolt through a congressional subcommittee meeting recently when he suggested Congress seriously consider

  • Agencies

    A Public Service Making the Public Nervous

    I LIKE TO THINK of myself as a good citizen. I pay my taxes. I don’t litter. I’ve even been known to vote on occasion.But enough is enough.If the past

  • Agencies

    Roosevelt’s Cape

    AT A DINNER PARTY thrown by Don Chilcutt years ago, I found myself sitting next to cataloger John Peterman. Chilcutt, who managed Peterman’s list, hoped

  • Alliance for Progress

    Web transaction processing firm Suncom, Vancouver, has formed a strategic alliance with DVC Interactive (DVCI), a subsidiary of Morristown, NJ-based Dugan

  • 500 Billion Miles To Go

    WE MAY BE LIVING in a global village, but you still need to change planes to get there. Airlines are making that an easier task, while bringing a new

  • Agencies

    A WHOLESALE APPROACH TO THE WEB

    LOTS OF WEB SITES want to sell office products to individuals, whether in companies or the oft-hyped small office/home office. Now, one entrepreneur wants

  • Agencies

    Pine Cones in the Attic

    DON DAVIS says his company Aunt Vera’s Attic-like many great things-happened by accident.”I made a decoration for my own mailbox 16 years ago and the