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Chief Marketer Staff

  • Agencies

    Teaching Old Names New Tricks

    FOR CATALOGERS, RFM (recency, frequency and monetary) analysis is still a powerful list prospecting and continuation mailing tool. But catalogers are

  • Eagle New Media Is ValuMail’s New Owner

    Eagle New Media Investments LLC, an investment affiliate of Times Mirror Co., has acquired shared-mail company ValuMail, Hartford, CT.ValuMail distributes

  • Agencies

    Delivered to the Doorknob

    INSIDE THE LITTLE yellow bags hung on doorknobs of Spanish-speaking U.S. households is a big idea: to reach all areas in the country that are at least

  • Agencies

    Americans Like Direct Mail

    AMERICANS READ OR scan more than 88% of all advertising mail delivered to their homes, and up to 18.1% of all households respond, according to a recently

  • Agencies

    BY POPULAR DEMAND

    IT’S GOTTEN TO the point where customers are telling their suppliers they’ve got to jump on the electronic commerce bandwagon-and not the other way around.That’s

  • Agencies

    Sony Relates to Customers Through Its Dealers

    “DISINTERMEDIATION” is that clumsy word used today to express manufacturers’ longing to rid themselves of the middleman, go direct and bring a lot more

  • Agencies

    People

    Ritta & Associates, Englewood, NJ, hired Brian DeAngelo as an account executive and Joseph Hom as art director. Meredith Aman was promoted to account

  • Mr. Smith Goes to Greenwich

    Clarion Marketing is working more closely with sister agency DMB&B to provide “holistic” solutions for clients under the guidance of Lance Smith, Clarion’s

  • SUDDEN IMPACT

    Everything old is new again at Impact. Sort of. At the beginning of the year, Chicago-based Foote, Cone & Belding reorganized its promo agency – again.

  • Toothpaste Bares its Teeth

    The hip new 4ME&U Korean toothpaste brand targeted 13- to 18-year-olds by getting them to think twice about leaving the house without properly caring