Chief Marketer Staff

• South American Wranglers

  VF Corp., maker of Wrangler and Lee jeans and JanSport backpacks, inked a deal with a leading Chilean apparel company to make Wrangler jeans a more familiar

• KERRY’S CCREW

  A REAL WORKOUT FOR BOOK LOVERS. Weight-watching cola drinkers are getting a double bang from boxcar-size supermarket displays of Diet Coke these days

• Agencies

  New Group Has Asian-American Marketing Missison

  THE ASSOCIATION OF Asian-American Advertising Agencies-a.k.a. the 5As-was established in February in San Francisco to coincide with the Lunar New Year

• DIRECT Listline

  Soda Creek Press Mail Order Buyers A file identifies 42,821 people who purchased from Soda Creek Press in the last 12 months. This publishing house features

• Fair Thee Well

  NEW YORK No, we didn’t get to see Hasbro’s new line of Star Wars: Episode I – The Phantom Menace toys, aside from a few crumbs the toy maker tossed out

• Whole-Brain Marketing

  In February, we speculated how growing online grocery ventures might affect bricks-and-mortar stores. Beginning this month, retailers get to watch a prime

• Agencies

  Online Securities Firm Seeks ‘Street’ Justice

  THE GROWING LIST of online trademark lawsuits got a new entry last month-one with a couple of new wrinkles.Web Street Securities, an online securities

• Short Cuts

  IDG Communications List Services, Framingham, MA, is the new list manager of The Industry Standard subscriber list. The base cost for the list is $185/M.Direct

• Picketing for Sales in Israel

  Traffic to marketers in America means the number of shoppers in a retail outlet. But over the past several months, traffic has taken on a whole new meaning

• Agencies

  Teaching Old Names New Tricks

  FOR CATALOGERS, RFM (recency, frequency and monetary) analysis is still a powerful list prospecting and continuation mailing tool. But catalogers are