Chief Marketer Staff
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Agencies
Up for Bid
DESPITE CATALOGS with product offerings that sell for four and five figures, most publications catering to a wealthier demographic tend not to report
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New House Bill Would Bar Net Access Fees on ISPs
Another bill to keep the Internet free of taxes or other charges has been introduced by Rep. Fred Upton (R-MI).Upton’s bill, complementing one sponsored
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Agencies
Get in the Game
THE HOUSE Postal Subcommittee has completed hearings on chairman John McHugh’s Postal Modernization Act of 1999, a bill five years in the making. But
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Agencies
Consumer DM Stocks Make a Comeback
CONSUMER DM stocks registered significant gains throughout the winter. Improvements in previous quarters were led primarily by electronic marketers, but
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Agencies
DM AD Penetration in U.K. at All-Time High
DIRECT MARKETING’S penetration into the U.K. ad marketplace is at an all-time high, Colin Lloyd, chief executive of the U.K. Direct Marketing Association,
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Acting on Impulse
Leander, TX-based Impulse Software has introduced a new system that allows small online businesses to create and manage coupons for special offers and
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You Can Look It Up
A former market research chief from Kraft has been named to head Ryan Research, a new unit of Ryan Partnership.The internal department is offering Ryan
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Agencies
In Web We Trust
MOST COMPANIES recognize the Internet is here to stay, and that they’ve got to figure out this new thing called e-commerce. While many firms get it, the
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Sony’s Eyes Get Bigger
CULVER CITY, CA Sony Pictures Entertainment is launching a new division that will expand the mandate of three-year-old Columbia TriStar Television Children’s