Chief Marketer Staff

• BMW Drives Home a Winner

  BMW put consumers in the driver’s seat with a program that used the Internet to entice them to test-drivethe BMW 528i.The company attracted prospective

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  A WHOLESALE APPROACH TO THE WEB

  LOTS OF WEB SITES want to sell office products to individuals, whether in companies or the oft-hyped small office/home office. Now, one entrepreneur wants

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  Pine Cones in the Attic

  DON DAVIS says his company Aunt Vera’s Attic-like many great things-happened by accident.”I made a decoration for my own mailbox 16 years ago and the

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  Sweeps Operators Beware: The Law is Watching

  Past editions of this column have discussed the possibility of greater government scrutiny for the promotion marketing industry. While I could not pinpoint

• Deal Makers

  PBS named Judy Braune vp-strategy and brand management for the media network’s newly restructured Communications & Brand Management department. Also,

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  Everything Old Is New Again

  AMONG THE MORE interesting first place winners at the 21st Annual John Caples International Awards were Miller/Huber Relationship Marketing’s catalog

• Account Watch

  Polaroid Corp., Cambridge, MA, named Davidson Marketing, Chicago, to work on various promotional projects for cameras, film, and kids products.MicroCap

• Networking

  PSG is becoming a recognizable acronym on the marketing scene through acquisitions. Its purchases continued last month as the company – Promotion Services

• New House Bill Would Bar Net Access Fees on ISPs

  Another bill to keep the Internet free of taxes or other charges has been introduced by Rep. Fred Upton (R-MI).Upton’s bill, complementing one sponsored

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  Get in the Game

  THE HOUSE Postal Subcommittee has completed hearings on chairman John McHugh’s Postal Modernization Act of 1999, a bill five years in the making. But