Chief Marketer Staff

• Agencies

  Everything Old Is New Again

  AMONG THE MORE interesting first place winners at the 21st Annual John Caples International Awards were Miller/Huber Relationship Marketing’s catalog

• Balancing Act

  Not one of the top 10 agencies in promo’s 1998 ranking is headed by a woman.Don’t call promotions an “old boy network,” though. Over the last 10 years

• Agencies

  Account-Specific Spotlight: San Antonio

  San Antonio shoppers must like a good read every week. All the grocers in the market use circulars. That’s right, 100 percent. San Antonio also tops the

• Agencies

  Samplers Clash in Court

  FSI and sampling giant Valassis Communications is suing rival The Sunflower Group, alleging that Sunflower employees offered “financial and/or other inducements”

• Agencies

  Sweepstakes Mailers Hustle to Fight Collins Bill

  THE DIRECT MARKETING and publishing industries are scrambling to influence a bill that could levy hefty fines and tough disclosure requirements for sweepstakes

• Acting on Impulse

  Leander, TX-based Impulse Software has introduced a new system that allows small online businesses to create and manage coupons for special offers and

• You Can Look It Up

  A former market research chief from Kraft has been named to head Ryan Research, a new unit of Ryan Partnership.The internal department is offering Ryan

• Sony’s Eyes Get Bigger

  CULVER CITY, CA Sony Pictures Entertainment is launching a new division that will expand the mandate of three-year-old Columbia TriStar Television Children’s

• Federal E-Commerce Spending to Hit $9.2 Billion by 2003

  The federal government market for electronic supplies procurement will rise to $9.2 billion between now and 2003 at a compound annual rate of 34%, according

• Agencies

  Teaching Old Names New Tricks

  FOR CATALOGERS, RFM (recency, frequency and monetary) analysis is still a powerful list prospecting and continuation mailing tool. But catalogers are