Chief Marketer Staff

• Paper Use Said to Rise Despite Online Onslaughts

  Paper use in the U.S. continues to rise even as more people go online in face of predictions to the contrary, according to the PaperCom Alliance, a paper

• Agencies

  KEEP ON TRUCKIN’

  TRUCKS, ESPECIALLY THE largest ones-dump trucks, cement mixers, liquid tankers, fire engines-are the stuff of little boys’ fantasies. You can almost hear

• Agencies

  Taking Stock

  THE RECENT ROCKINESS in the catalog business-the near-fatality of J. Peterman Co., the dumping of books by Genesis Direct, soft holiday and early-spring

• Mr. Smith Goes to Greenwich

  Clarion Marketing is working more closely with sister agency DMB&B to provide “holistic” solutions for clients under the guidance of Lance Smith, Clarion’s

• Alliance for Progress

  Web transaction processing firm Suncom, Vancouver, has formed a strategic alliance with DVC Interactive (DVCI), a subsidiary of Morristown, NJ-based Dugan

• 500 Billion Miles To Go

  WE MAY BE LIVING in a global village, but you still need to change planes to get there. Airlines are making that an easier task, while bringing a new

• Grounded in Reality

  Vancouver-based online contest operator Internet Sports Network completed a deal recently to acquire SportsMark Promotions, a 13-year-old firm that runs

• Eagle New Media Is ValuMail’s New Owner

  Eagle New Media Investments LLC, an investment affiliate of Times Mirror Co., has acquired shared-mail company ValuMail, Hartford, CT.ValuMail distributes

• Deal Makers

  PBS named Judy Braune vp-strategy and brand management for the media network’s newly restructured Communications & Brand Management department. Also,

• BMW Drives Home a Winner

  BMW put consumers in the driver’s seat with a program that used the Internet to entice them to test-drivethe BMW 528i.The company attracted prospective