Chief Marketer Staff
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Gillespie Wins Two New Accounts
Gillespie, a unit of the Interpublic Group of Companies, won the Duramed and Keystone Financial accounts.Gillespie/RAR Healthcare will help Duramed, a
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Lamaze, Cox to Promote Baby Product
The Lamaze Institute for Family Education, Darien, CT, and Cox Direct, Largo, FL, will co-market “See Them Grow From Lamaze Family,” a direct mail product
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MSGI Sells Majority Interest in Fulfillment Subsidiary
Marketing Services Group Inc., New York, an integrated marketing and Internet services firm, has sold the majority interest in its Metro Fulfillment Inc.
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Hilton, MyPoints.com Promote Online Incentives
MyPoints.com Inc., a provider of Internet direct marketing and loyalty rewards program, and Hilton HHonors, a Hilton Hotel frequent-guest rewards program,
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DIRECT Listline
Executive Master File The 1.7 million name list of executives includes major top and middle-management titles and functions.Cost: $60/MSelections: Companies,
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International Priority Airmail Rates Cut
The U.S. Postal Service is cutting some of the rates for its International Priority Airmail (IPA) service, effective this weekend.”Working with our foreign
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Telemarketing Salary Growth Slowing
There has been a slowdown from the double-digit growth levels in salaries among telemarketing executives last year, a survey by TeleManagement Search,
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Interactive Reverses Merger With Shur de Cor
Interactive Marketing Technology Inc., Tarzania, CA, has completed a reverse merger with Shur de Cor Inc., a Nevada publicly traded company. The surviving
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Agencies
Everything Old Is New Again
AMONG THE MORE interesting first place winners at the 21st Annual John Caples International Awards were Miller/Huber Relationship Marketing’s catalog
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Agencies
Rates Up For Canada Admail
RATES FOR THE U.S. Postal Service’s Canada Admail went up between 1.5 cents and 7.4 cents, according to the March 1 Federal Register.The USPS said the