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Chief Marketer Staff

  • Gillespie Wins Two New Accounts

    Gillespie, a unit of the Interpublic Group of Companies, won the Duramed and Keystone Financial accounts.Gillespie/RAR Healthcare will help Duramed, a

  • Lamaze, Cox to Promote Baby Product

    The Lamaze Institute for Family Education, Darien, CT, and Cox Direct, Largo, FL, will co-market “See Them Grow From Lamaze Family,” a direct mail product

  • MSGI Sells Majority Interest in Fulfillment Subsidiary

    Marketing Services Group Inc., New York, an integrated marketing and Internet services firm, has sold the majority interest in its Metro Fulfillment Inc.

  • Hilton, MyPoints.com Promote Online Incentives

    MyPoints.com Inc., a provider of Internet direct marketing and loyalty rewards program, and Hilton HHonors, a Hilton Hotel frequent-guest rewards program,

  • DIRECT Listline

    Executive Master File The 1.7 million name list of executives includes major top and middle-management titles and functions.Cost: $60/MSelections: Companies,

  • International Priority Airmail Rates Cut

    The U.S. Postal Service is cutting some of the rates for its International Priority Airmail (IPA) service, effective this weekend.”Working with our foreign

  • Telemarketing Salary Growth Slowing

    There has been a slowdown from the double-digit growth levels in salaries among telemarketing executives last year, a survey by TeleManagement Search,

  • Interactive Reverses Merger With Shur de Cor

    Interactive Marketing Technology Inc., Tarzania, CA, has completed a reverse merger with Shur de Cor Inc., a Nevada publicly traded company. The surviving

  • Everything Old Is New Again

    AMONG THE MORE interesting first place winners at the 21st Annual John Caples International Awards were Miller/Huber Relationship Marketing’s catalog

  • Rates Up For Canada Admail

    RATES FOR THE U.S. Postal Service’s Canada Admail went up between 1.5 cents and 7.4 cents, according to the March 1 Federal Register.The USPS said the