Chief Marketer Staff

• International Priority Airmail Rates Cut

  The U.S. Postal Service is cutting some of the rates for its International Priority Airmail (IPA) service, effective this weekend.”Working with our foreign

• Snyder Acquires PromoTech

  Snyder Communications Inc., Bethesda, MD, has acquired PromoTech Research Associates, a full-service pharmaceutical marketing communications and direct

• Lamaze, Cox to Promote Baby Product

  The Lamaze Institute for Family Education, Darien, CT, and Cox Direct, Largo, FL, will co-market “See Them Grow From Lamaze Family,” a direct mail product

• Acxiom Releases InfoBase New Business List

  Acxiom Corp., Conway, AR, has released InfoBase New Business List 1.0, a source of direct marketing information on new business filings. Targeting business-to-business

• Short Cuts

  The Talbots Inc., Hingham, MA, has appointed Olivia Ziegler, vice president, general merchandise manager of Talbots Woman, the company’s new large-size

• Novus Wins Wenner Titles

  Novus Marketing, Tarrytown, NY, has been named the new list manager for Wenner Media.Wenner’s subscriber files include Rolling Stone, with 753,836 names;

• Beyond.Com Acquires Buydirect.Com for $123 Million in Stock

  Internet software merchant Beyond.com, based in Sunnyvale, CA, has completed its acquisition of online software marketer Buydirect.com for approximately

• Agencies

  USPS to Revise Bulk Parcel Return Service

  The U.S. Postal Service has tentatively agreed to revise its bulk parcel return service for direct marketers.Sources said the deal, negotiated by the

• Amtrak’s Silver Bullet

  Amtrak has gotten, well, on track since it first structured its promotion strategy around property tie-ins last spring. Revenues for 1998 topped $1 billion,

• Agencies

  DIRECT Wins Neal Certificate

  DIRECT WON a certificate of merit for best single issue of a magazine in the 45th Annual Jesse H. Neal Editorial Achievement Awards competition. The certificate