Short Cuts
The Talbots Inc., Hingham, MA, has appointed Olivia Ziegler, vice president, general merchandise manager of Talbots Woman, the company’s new large-size concept launched last year. In her new position, Ziegler will be responsible for managing all merchandising elements of Talbots Woman in both stores and catalog.
Abacus Direct Corp., Westminster, CO, has promoted Lori Paikin to senior director, catalog client services.
R.R. Donnelley & Sons Co. has elected Gregory Stoklosa vice president and controller. Andrea Robertson has been elected vice president and treasurer.
Tyee Media, Portland, OR, the media buying division of the Tyee Group, has appointed Tonya Schaad as senior media buyer, Lora Durst as campaign services specialist, and Sandra Griffin as senior media buyer.
InfoUSA Inc., Omaha, NE and Network Solutions Inc., Herndon, VA, will jointly develop Internet applications that use infoUSA’s database of 10 million businesses as a foundation. Database America, an infoUSA company, will provide data-processing services. Network Solutions registers Web addresses ending in .com, .net, .org and .edu.
Directory Dividends, Devon, PA, is testing a new technique for delivering advertising materials via yellow pages. The new approach is to bind the envelope with ads into the center of the fold of the directory. The company traditionally delivers advertising material in an envelope on top of the phone directories. GTE is test marketing the new technique, which Directory Dividends developed with Gilford & Associates, Tampa, FL.
