Chief Marketer Staff

• HouseHold Direct Works on Shareholder, Customer Contact

  HouseHold Direct Inc., formerly RDI Marketing Inc., Bloomfield, CT, which runs membership clubs, said it was changing several media and consulting relationships

• DIRECT Listline

  National Wholesale This 951,720-name list has new pricing and selects. These buyers have purchased hosiery, lingerie, lounge wear and apparel by mail

• Y&R to Acquire KnowledgeBase for $175 Million

  Advertising conglomerate Young & Rubicam Inc., New York, agreed to acquire database marketing agency KnowledgeBase Marketing Inc. for $175 million in

• J.C. Penney to Publish Teen Magazine

  J.C. Penney, the fourth largest retailer in the United States, said it will publish a magazine aimed at the teenage market. The magazine, tentatively

• Wal-Mart, Amazon.com Settle Lawsuit

  Amazon.com, Seattle, and Wal-Mart Stores Inc., Bentonville, AR, are settling a lawsuit charging that the online bookseller hired computer system managers

• Snyder Combines Its DM Services Companies

  Snyder Communications Inc., Bethesda, MD, has integrated its Direct Services Group under the brand name Brann Worldwide, creating one of the world’s largest

• Set-Aside 888 Numbers To Be Released Today

  About 140,000 toll-free numbers in the 888 code that were reserved from use are scheduled to be made available today, April 5, and are expected to be

• Mypoints.Com Files For Public Offering

  Online direct marketer MyPoints.com Inc, San Francisco, has filed with the Securities and Exchange Commission for an initial public offering of $69 million

• Short Cuts

  The Townsend Agency, Rosemont, IL, has made some staff additions: Shelly Blaemire has been appointed vice president/group account director; Alisa Clancy

• Digital River Names Ireland VP of Direct Marketing

  Digital River electronic software delivery provider Digital River, based in Minneapolis, has named Linda C. Ireland as vice president of direct marketing.A