Chief Marketer Staff

• Memorial Planned for Eliot Schein

  An April 15 memorial service has been planned for direct marketing veteran Eliot DeY. Schein, who died on April 2, at age 58.During his career, Schein

• AtHome, Motorola Unveil Ad Campaign

  AtHome Network, Redwood City, CA, and Motorola Inc., Arlington Heights, IL, are debuting what they call the cable Internet industry’s first national advertising

• Snyder Acquires Media Syndication Global

  Snyder Communications Inc., Bethesda, MD, has acquired New York-based Media Syndication Global, an integrated marketing and media services company.The

• Hyundai Motor Launches Parts Ordering Web Site

  Hyundai Motor America has launched its new Hyundai Parts Online internet parts ordering system, which it said is the first in its industry.Customers who

• Winneker Leaves WCJ/Chicago

  Allan Winneker, president/CEO of Wunderman Cato Johnson Chicago, will leave the agency at the end of May. Winneker has not disclosed his future plans.At

• Versand Said to Buy British Cataloger Freemans

  German-based catalog conglomerate Otto Versand GmbH has agreed to buy the Freemans catalog from Sears Plc, according to wire service reports.No terms

• Western Resources Buys 40% Interest in Paradigm Direct

  Western Resources, Topeka, KS, has acquired a 40% interest in direct marketing services company Paradigm Direct, Fort Lee, NJ, for $31.2 million.The investment

• DIRECT Listline

  Engineering Professors Database MGI has been chosen as list manager for this new 18,413-name file. These names, which were compiled directly from the

• InfoUSA to Sell Ad Space on its Site

  Business and consumer information compiler InfoUSA Inc., Omaha, will begin to sell advertising on its Web site, http://www.infousa.com. According to a

• Lands’ End Names Johnson VP of Direct Marketing

  Cataloger Lands’ End Inc., based in Dodgeville, WI, named David A. Johnson vice president, direct marketing. He replaces Lori Liddle who resigned as senior