Chief Marketer Staff, Author at Chief Marketer

Facebook Outlines the Art of Reeling in Customers: Infographic

Justin Lafferty (InsideFacebook) This infographic, created from the Facebook app, Post Planner, lays out a roadmap (in this case a fishing expedition) for marketers on how to increase your Facebook fan base. Tips include understanding who your fans are, what you as a business person should be doing and how to catch the big ones!

Bacardi Shuns Social Drinking Marketing in Favor of its Tumultuous History

Bacardi is out with a daring campaign, “Untamable,” that plays on its tumultuous history versus the typical social drinking occasions.

Digital

Don’t Chase One Single Keyword—Even if Your Client Wants You To

This author takes us through a host of factors working against keyword search, missed opportunities, the right approach to keyword targeting and much more.

Digital

Unconventional Marketing Gets Attention for Charities

Charities and their agencies are taking bigger risks with unconventional marketing and provocative ads to get noticed.

Agencies

CVS, Office Max, Toys R’ Us Top List of Best Mobile Sites

The Search Agency has released a list of Fortune’s Top 100 brands mobile sites, ranked by a number of criteria.

Social

Teens Migrate to Social Spaces Beyond Facebook

Teens are moving away from Facebook in favor of other social sites, according to a study from GlobalWebIndex.

Social

Billboard Puts a Fresh Twist on a Niche Social Network

Billboard uses social TV to promote its Music Awards and this authors tells us how they did it.

Agencies

Solving the Big Data Challenge

When confronted with ever more complex customer journeys and so much data, a marketer’s task can be daunting.

Agencies

Socializing Data – The Marketing Game Changer

Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.

Social

Michael Kors Places First Instagram Ad and Gets Rewarded

Michael Kors was the first brand to place an Instagram ad and got rewarded for its gamble.