Chief Marketer Staff
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Rock and a Hard Place
LOS ANGELES Hard Rock Cafe becomes lead sponsor for a sort-of new rock festival next month when 12 top bands hit the stage in Atlanta for the first Hard
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The Modem or the Mailbox?
The buzzwords of online marketing circle our heads like electrons around the nucleus of an atom: “one-to-one relationships,” “permission marketing,” “mass
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Agencies
THE MARK OF Z
IN A RECENT issue of Forbes magazine, Andersen Consulting’s chief executive and managing partner George Shaheen said: “The changes coming in the next
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McCracken Joins DVC
McCracken Brooks founder Keith McCracken will participate as a manager in Dugan Valva Contess’s executive organization while he spearheads the Morristown,
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Agencies
Tick, Tock…It’s the Privacy Clock
THINK YOU’LL NEVER need to get permission before you mail to consumers? Think you’ll always be able to choose whether you can utilize telemarketing? Think
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Agencies
Mileage Melange
BY AUGMENTING BASIC vehicle purchase information with odometer data and wear patterns gleaned from service and maintenance visits, a Tampa, FL Ford dealer
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For the Marketing Insomniac
E-commerce may be booming elsewhere, but businesses sourcing premiums for their incentive programs or corporate identification campaigns still like visits
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Dodge Ball
It started as a nice little party for families – you know, those folks in the Dodge minivan that you hate to get behind on the highway. But just mention
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Agencies
Still in the Race
MANY INDUSTRY VETERANS say mail is holding its own when it comes to reaching consumers. But gone are the days of extensive testing, mass scattershot campaigns