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Chief Marketer Staff

  • Reel Deals

    MAGNOLIA (New Line Cinema)Estimated Release Date: December 1999Starring: Julianne Moore, William H. Macy, Henry Gibson,Jason RobardsTop Line: Written

  • New Chairman at Rapp Collins

    RAPP COLLINS WORLDWIDE, New York, has named Malcolm Speed chairman and chief executive officer. Speed, who had been executive vice president and partner

  • National Semi Streams Ordering Processes Online

    NATIONAL Semiconductor Corp. is taking its microchip marketing program online with two new interactive ventures.The $2.5 billion Santa Clara, CA-based

  • DEAL MAKERS

    Ken Graffeo left PolyGram Video to become senior vp-marketing at sister company Universal Studios Home Video. The move came shortly before parent Seagram

  • No Dark Horse

    THE FIRST THING Novus List Management’s president Joanne Capria wants people to know is that her company is no dark horse.”A lot of people say the company

  • What’s Your Net Worth?

    Sizzling is the word for it. Salary increases for marketers in 1998 were at their highest since the start of the decade. Bonuses are now reaching deeper

  • On the Road to Nowhere

    On rare occasion, even loquacious writers of opinion can be left speechless. When the poster-sized insert pictured below dropped out of USA Today – placed

  • Short Cuts

    Steven J. Gomo has joined the board of directors of Hello Direct Inc., San Jose. Gomo is currently senior vice president and chief financial officer of