Chief Marketer Staff

• Agencies

  Global to Market Through Airlines

  COMPUTER DIRECT MARKETER Global DirectMail Corp., based in Port Washington, NY, has struck deals with American, Delta and United airlines that will allow

• Agencies

  PRICELINE.COM

  Here’s an interesting twist: Priceline.com founderJay Walker is this year’s DMDNY Direct Marketer of the Year-despite the fact that he chose not to use

• Agencies

  DM Results Up: Survey

  TRADITIONAL DIRECT MARKETERS’ mailing results improved slightly in the fourth quarter of 1998, according to a just-released survey by Edith Roman Associates

• Marketing Services

  Lisa Sallwasser named creative director at Marketing Support, Inc., Chicago.Royce Wolfe named director of worldwide sports marketing at Carlson Marketing

• Agencies

  A Fair Chance for New Media

  FOR EACH OF the past four years I’ve had the pleasure of attending London’s International Direct Marketing Fair, there’s been a cultural milestone or

• Agencies

  HBO AND CINEMAX

  In the not-too-distant future, Home Box Office will send U.S. households e-mail offers with full-motion video files attached, which viewers can then open

• A Need For Speed

  Rapp Collins Worldwide, New York City, tapped Malcolm Speed as chairman and chief executive officer, filling the slot vacated last year with the departure

• Agencies

  Account-Specific Spotlight: Minneapolis-St. Paul

  Minneapolis is about as modest as a marketplace gets. Supermarkets here have the fewest health and beauty care, paper goods, beer, and books/magazines

• Going Be-Lowe the Line

  Zipatoni gains a large partner.The Zipatoni Co. expects to receive new business through its partnership with The Lowe Group, the worldwide agency with

• Agencies

  Bill Would Protect Seniors

  SWEEPING LEGISLATION to protect senior citizens from being victimized by telemarketing and other fraud has been introduced in the Senate.If passed, the