Chief Marketer Staff
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Agencies
Prototype Databases: Try Before You Buy!
“I’M SORRY, I know you need this customer profile report, but it requires adding a new data source. The marketing database design specs were frozen in
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Agencies
List Source
Warner Home Video This list identifies 84,990 video buyers. These individuals responded to television advertisements and rebate offers from retail purchases.Cost:
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McCracken Joins DVC
McCracken Brooks founder Keith McCracken will participate as a manager in Dugan Valva Contess’s executive organization while he spearheads the Morristown,
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Agencies
Postal Progress
IN THE YEARS following World War I, being gay was enough to disqualify people from being postal workers.Case in point: In 1924 or 1925, Henry Gerber,
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Emma’s Time Has Come
If the copy of PROMO you’re holding doesn’t contain a purple-covered supplement with a fiery-hurricane logo, go into the office of the last guy who had
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Agencies
PRICELINE.COM
Here’s an interesting twist: Priceline.com founderJay Walker is this year’s DMDNY Direct Marketer of the Year-despite the fact that he chose not to use
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Marketing Services
Lisa Sallwasser named creative director at Marketing Support, Inc., Chicago.Royce Wolfe named director of worldwide sports marketing at Carlson Marketing
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Agencies
Eliot Schein Dies at 58
VETERAN DMER Eliot DeY. Schein died on April 2 at age 58. During his career, Schein served as president of Schein/Blattstein Advertising, as professor
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Client Side
Karyn Erickson named director, sales insights at Allied Domecq Spirits USA, Old Greenwich, CT. Also at the company, Mike Harris named brand manager for