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Chief Marketer Staff

  • Agencies

    List Source

    Warner Home Video This list identifies 84,990 video buyers. These individuals responded to television advertisements and rebate offers from retail purchases.Cost:

  • More Gloom in the Sunshine State

    Here’s an update on recent developments in Florida’s ongoing probe of the sweepstakes industry:The Case of the Pre-Selected Winner The State of Florida

  • Frankel Drops Kraft Work

    Business goes to Davidson, Ryan, and East/West.Frankel & Co. will re-post all staffers who had worked on its Kraft business to other accounts, including

  • Milk Wars Down Under

    As towns across Australia developed from the early days of settlement, states and territories were formed that established different local laws and ways

  • Agencies

    PRICELINE.COM

    Here’s an interesting twist: Priceline.com founderJay Walker is this year’s DMDNY Direct Marketer of the Year-despite the fact that he chose not to use

  • Agencies

    Still in the Race

    MANY INDUSTRY VETERANS say mail is holding its own when it comes to reaching consumers. But gone are the days of extensive testing, mass scattershot campaigns

  • Agencies

    Knowing Your Market

    A couple of years ago, Scottsdale, AZ-based Premium Cigars International Ltd. latched onto a pretty nifty idea: With cigars already fast becoming a yuppie

  • Agencies

    Dun Deals

    THE TERM “hard offer” brings to mind Lee Marvin Westerns, in which a grizzled trail hand would lay a $20 gold piece on top of a barrel and demand the

  • Agencies

    Postal Progress

    IN THE YEARS following World War I, being gay was enough to disqualify people from being postal workers.Case in point: In 1924 or 1925, Henry Gerber,

  • Money Where Its Mouth Is

    POPAI has joined with the Advertising Research Foundation on a national study aimed at making P-O-P a measured advertising medium like print and broadcast.The