Chief Marketer Staff

• Agencies

  Toy Collectors

  NOSTALGIA no longer reigns as the primary motivator of toy collectors. A new breed of speculative purchasers who view toys as investments has emerged

• Agencies

  Click and Save

  AN INTERNET SITE that produces coupons from users’ local retailers has begun tests in the Boston area.The site-Coolsavings.com-and Super Coups, Avon,

• Agencies

  Mileage Melange

  BY AUGMENTING BASIC vehicle purchase information with odometer data and wear patterns gleaned from service and maintenance visits, a Tampa, FL Ford dealer

• In Any Event

  When the Power Rangers came to Bentonville, AR, this spring, Ray Hughes brought his 10-year-old son to see them. Twice.The boy had so much fun leaping

• Agencies

  Y&R to Buy KnowledgeBase

  ADBERTISING CONGLOMERATE Young & Rubicam Inc., New York, agreed in April to acquire database marketing agency KnowledgeBase Marketing Inc. for $175 million

• Agencies

  New Bill Would Bar Net Access Fees

  ANOTHER BILL to keep the Internet free of taxes or other charges has been introduced by Rep. Fred Upton (R-MI). Upton’s bill, complementing one sponsored

• Money Where Its Mouth Is

  POPAI has joined with the Advertising Research Foundation on a national study aimed at making P-O-P a measured advertising medium like print and broadcast.The

• For the Marketing Insomniac

  E-commerce may be booming elsewhere, but businesses sourcing premiums for their incentive programs or corporate identification campaigns still like visits

• Dodge Ball

  It started as a nice little party for families – you know, those folks in the Dodge minivan that you hate to get behind on the highway. But just mention

• A Need For Speed

  Rapp Collins Worldwide, New York City, tapped Malcolm Speed as chairman and chief executive officer, filling the slot vacated last year with the departure