Chief Marketer Staff
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Federated’s Direct Businesses to Operate Under One Umbrella
Federated Department Stores, Inc., Cincinnati, has formed Federated Direct, a new division that will include its Macy’s By Mail, Macys.Com, and newly-acquired
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K-B Toys Launches New Video Game Delivery System
K-B Toys, Pittsfield,MA, has launched a new pre-sell feature online at http://www.kbtoys.com that will deliver a pre-ordered video game to the customer’s
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DIRECT Listline
Future Millionaires Database This database, containing more than 1 million names with home addresses, has been updated with new selections, which include
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Computer Associates-Italian Post Office Form Venture
Islandia, NY-based Computer Associates International Inc. and Poste Italiane S.p.A., the Italian Post Office, plan to form a joint venture to enhance
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Short Cuts
Charles Schwab has been Company of the Year by the Direct Marketing Association Insurance & Financial Services Council (IFSC). Alexander Galanek, senior
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Postal Overhaul Bill Sent to Government Reform Committee Amid Controversy
“I think the bill is disassembling,” Advertising Mail Marketing Association president Gene A. Del Polito said late last week after the House postal subcommittee
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Audio Book Club and Doubleday Online to Develop Web Site
Audio Book Club, Inc., Boca Raton, FL, and Doubleday Online will launch a co-branded Web site early this summer. The site will include a comprehensive
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Catalina Marketing Acquires CompuScan Marketing
Catalina Marketing Corp., Saint Petersburg, FL, has acquired CompuScan Marketing, Inc. The acquisition will boost Catalina’s ability to generate in-store
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Agencies
Replay It Again, Sam Goody
THE ONLY thing keeping a Sam Goody rewards program begun in 1994 from giving away the store was that it was so poorly managed that participants-almost
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Agencies
Eliot Schein Dies at 58
VETERAN DMER Eliot DeY. Schein died on April 2 at age 58. During his career, Schein served as president of Schein/Blattstein Advertising, as professor