Chief Marketer Staff
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Agencies
Make It Happen
Not long ago, many in our industry were weeping and gnashing their teeth over postal rate increases that soared well beyond the rate of inflation.Hikes
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Agencies
Guide Lines
THERE’S always something frustrating about a campaign with untapped potential. But what often makes matters worse is that the campaign isn’t bad. It’s
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Client Side
Karyn Erickson named director, sales insights at Allied Domecq Spirits USA, Old Greenwich, CT. Also at the company, Mike Harris named brand manager for
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In Any Event
When the Power Rangers came to Bentonville, AR, this spring, Ray Hughes brought his 10-year-old son to see them. Twice.The boy had so much fun leaping
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Agencies
Snyder Snares Media Company
SNYDER COMMUNICATIONS INC., Bethesda, MD, has bought New York-based Media Syndication Global, an integrated marketing and media services company. The
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Giving Finance the Warm Fuzzies
You’re a Boston-based company with six million customers and $600 billion in assets. You offer products like discount brokerage retirement funds, life
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The Phantom Summer
EDITOR’S NOTE: There are no plot lines given away in this article, because we didn’t want to spoil the excitement for the rabid fans who have been waiting
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Agencies
Now This Is Hot Mail
WE GET LOTS of press releases every day. Some come in plain white envelopes, while others try to catch our eye with fancy paper and fire-engine-red folders.Nykamp
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Money Where Its Mouth Is
POPAI has joined with the Advertising Research Foundation on a national study aimed at making P-O-P a measured advertising medium like print and broadcast.The