Chief Marketer Staff

• Hanover Direct Taps RMI Direct

  RMI Direct Marketing Inc., Danbury, CT, has been chosen to manage the 2-million name Hanover Direct Corporate Database. This list rents for $95 per thousand.

• DMA Acquires Second Internet Trade Group

  The Direct Marketing Association has acquired the Internet Alliance, an Internet industry trade association. The acquisition reportedly combines the largest

• DIRECT Listline

  Easter Seals Donors Six new selections are available for the 1.9 million last-12-month Easter Seals list: commercial, select age 50-plus, families with

• Specialty Catalog Improves Margin, Net Income

  Specialty Catalog Corp., South Easton, MA, had first-quarter 1999 net sales of just under $13.3 million, down only slightly from net sales of just over

• Short Cuts

  MyPoints.Com Inc., San Francisco, has named Thomas P. Caldwell Senior VP and CFO. Caldwell was previously with Dynamic Details as VP of strategic development.

• Penton Media Acquires Jon Peddie Associates

  Penton Media, Inc., Cleveland, has acquired Jon Peddie Associates, Tiburon, CA. JPA is an information company that conducts research, publishes market

• Monica Smith Launches Marketsmith

  Monica Smith, most recently executive VP of list management at Novus Marketing, Valhalla, NY, has launched her own company, Marketsmith.The new business,

• HotData Adds Polk, D&B Data to Internet Offerings

  HotData, Inc., Austin, TX, has inked an agreement to provide The Polk Company and Dun & Bradstreet information directly into desktop software applications

• K-B Toys Launches New Video Game Delivery System

  K-B Toys, Pittsfield,MA, has launched a new pre-sell feature online at http://www.kbtoys.com that will deliver a pre-ordered video game to the customer’s

• Short Cuts

  Charles Schwab has been Company of the Year by the Direct Marketing Association Insurance & Financial Services Council (IFSC). Alexander Galanek, senior