Chief Marketer Staff

• Taco Bell Partners with the NBA

  Taco Bell has signed a deal to become the official quick service restaurant of the National Basketball Association

• Mobile

  Travelocity CMO Joins Skyfire As CEO

  Jeffrey Glueck, the former chief marketing officer for Travelocity, has joined Skyfire as CEO.

• Digitas Hires Liz Ross, Expands Current CMO’s Duties

  Liz Ross has joined digital marketing agency Digitas as chief growth officer.

• Email

  E-Mail Delivery, Open Rates Up, Clicks Down

  First-quarter 2009 e-mail deliverability rates stood at 94.1%, up from 93.4% in first-quarter 2008. More, along with The Cynic’s Take, follows.

• Interactive Marketing Will Cannibalize Traditional Channels: Forrester

  There’s bad news for those who sell traditional marketing channels: Six in ten marketers surveyed by Forrester Research Inc. will increase their interactive marketing budgets by shifting funds from traditional media. More, along with The Audience’s Take, follows.

• Agencies

  Meet the Broker: John Ahern

  Today we meet John Ahern, vice president-new business development at Boutique List Services in Stony Point, NY. A 16-year industry veteran, he

• Listline e-Newsletter 7/8

  This file names 21 million opt-in online-sourced individuals

• Short Online Video Clips Rival TV: Study

  Eight of the top 10 types of videos viewed most online are short form, according to a recent study.

• Email

  You Probably Make These E-mail Deliverability Mistakes

  We work with thousands of clients across many different industries. Each client presents a unique set of challenges when it comes to analyzing and solving deliverability challenges. But there are a few common mistakes that we see pop up over and over.

• VerticalResponse, BigContacts Partner For SMB CRM Offerings

  VerticalResponse Inc. and BigContacts have joined to provide a suite of offerings to small businesses.