Chief Marketer Staff, Author at Chief Marketer

Making Sense of Consumers’ Recession Behavior

Which industries have consumers most aggressively shunned during the recession? How have their behaviors and attitudes changed from month to month?

Getting Your Web Site To Work For You in Global Markets

It’s no surprise that consumers and business buyers demand a local language. Non-English speaking consumers or those with limited English proficiency are 4.8 times more likely to buy products offered and documented in their own languages.

Deluxe to Acquire Aplus.net

Deluxe Corp. plans to acquire Aplus.net, an online marketing services provider, for $30 million.

Commerce Online to Purchase Merchant Resource Assn.

Commerce Online Inc. has signed a letter of intent to acquire Merchant Resource Association Inc., owner of TenderCorp LLC, a provider of stored value and gift and loyalty card programs.

Judge Fines So-Called Phone Operation Over $7.8 MM

A federal judge has fined an allegedly fraudulent Canadian telemarketing operation more than $7.8 million and banned it from telemarketing, according to the Federal Trade Commission.

Listline e-Newsletter 7/09

This file names nearly 2.4 million direct mail-sold subscribers

Agencies

Facebook Action Will Pick Winner of HBO’s “Pimp Ray” Ad Contest

To promote its new summer Sunday-night program “Hung”—the story of a Detroit high-school teacher who decides to up his income by opening a stud service without the livestock, so to speak—HBO is asking viewers to “Pimp Out Ray and Win $10K”—and then score some click-through action on the Facebook ad network

Agencies