Chief Marketer Staff
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Email
Q Interactive Acquires Postmaster Direct
Pay-for-performance ad network Q Interactive announced earlier today it has acquired e-mail list concern Postmaster Direct for an undisclosed sum from market research firm Authentic Response.
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Email
Stupid Political Watch: Dems go to the Spam Folder
Well, it happened. Yahoo! has begun delivering e-mail from the Democratic Governors Association to my spam folder.
As reported here earlier, in May I began receiving spam from various Democratic politicians and left-wing causes at a dummy Yahoo! account I set up for political e-mail, apparently as the result of Hillary Clinton
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Email
Stupid Marketer Watch: A Letter to Your Boss
Last week, I had another in a long string of conversations with an e-mail marketing manager whose boss is pissed because he won
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Listline e-Newsletter 7/7
Specialists Marketing Services has won management of this file, which names nearly 17.8 million last-12-month buyers. The source is direct mail and the Internet. Dunn Data Co. was the previous manger
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8 Tips for Using Digital to Beat the Recession
Closing the digital divide is one of the largest opportunities marketers have today..
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Today, Every Company is in the Media Game
In today’s world of social and online media, every company is in the communications game.
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Doritos Puts Virtual Concerts in Chips Bags
Shoppers perusing grocery isles will come across a new product from PepsiCo’s Frito-Lay division, Doritos Late Night Chips
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Agencies
Hasbro Online Game Promotes Upcoming G.I. Joe Motion Picture
G.I. Joe military-themed action figures have offered kids countless hours of play since Hasbro first created the line of toys in 1964
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Motherhood and Social Media Go Together: Report
Mommies are flocking to social networks, according to new research from BabyCenter LLC, which runs several parenting Web and community sites