Chief Marketer Staff, Author at Chief Marketer

Commerce Online to Purchase Merchant Resource Assn.

Commerce Online Inc. has signed a letter of intent to acquire Merchant Resource Association Inc., owner of TenderCorp LLC, a provider of stored value and gift and loyalty card programs.

Judge Fines So-Called Phone Operation Over $7.8 MM

A federal judge has fined an allegedly fraudulent Canadian telemarketing operation more than $7.8 million and banned it from telemarketing, according to the Federal Trade Commission.

Listline e-Newsletter 7/09

This file names nearly 2.4 million direct mail-sold subscribers

Agencies

Facebook Action Will Pick Winner of HBO’s “Pimp Ray” Ad Contest

To promote its new summer Sunday-night program “Hung”—the story of a Detroit high-school teacher who decides to up his income by opening a stud service without the livestock, so to speak—HBO is asking viewers to “Pimp Out Ray and Win $10K”—and then score some click-through action on the Facebook ad network

Agencies

Gatorade Debuts Michael Jordan Beverage

Gatorade Co. is leveraging its longtime relationship with basketball great Michael Jordan to commemorate the star’s induction this fall into the Naismith Memorial Basketball Hall of Fame.

Mobile

Barnes & Noble Opens for Mobile Business with iPhone App

Bookseller Barnes & Noble has launched an iPhone application that will let users search for book, CD and DVD titles by simply snapping a picture of the cover