Chief Marketer Staff
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Spicing Up Debt Collection
Debt collectors have a tough job. On any given day, they get enough threats to make a small country go to war. Over the years, we’ve tried to create programs
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Deals
CustomDisc.com, a division of Custom Revolutions Inc., New York City, and BMG Special Products, a division of BMG Entertainment, New York City, have concluded
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>From Over Here, To Over There
Editor’s Note: On assignment last month to Brussels to meet PRO Awards media partners and supervise the European Region judging of the 1999 World PRO
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Agencies
MUST-SELL TV
NOT SO LONG ago, cable and broadcast networks relegated direct response television advertising to late-night programming.Those days are gone. Now, they’re
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DIRECT Listline
Handyman Club of America A 738,524-name file. Recipients are 100% direct mail sold.Cost: $90/MSelections: 30-, 60- and 90-day hotlines, 90-day change
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Campaign trail
You thought that 1997 Miller Lite sweepstakes was cool – a trip as “photo assistant” on Sports Illustrated’s annual swimsuit shoot? It gets better. This
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Phantom Frenzy
“Six hours of merchandising wiped out in five minutes,” said a fatigued Toys R Us employee in Norwalk, CT, as he restocked Lego toys in the new Star Wars:
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Agencies
DIRECTNEWSLINE
DMA Picks Up Internet Group THE DIRECT MARKETING ASSOCIATION has acquired the Internet Alliance (IA), an Internet trade group. IA will be operated as
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Agencies
Lost (and Found) in Space
JUST LOOK OUT a window-or in a magazine. Like the weather, direct response print advertising just won’t go away.However, it’s difficult to say if print