Chief Marketer Staff

• A Brain Bangers Ball

  Leave it to The Phelps Group, Santa Monica, CA, to create a winning promo that teamed Roland Corp., a professionally acclaimed maker of digital pianos,

• Agencies

  Brann Worldwide Leads Agency Pack

  DIRECT RESPONSE advertising agency Brann Worldwide topped the Direct Marketing Association’s 1998 billings report with $2.7 billion, an increase over

• Agencies

  Productivity vs. Profitability

  AS ANYONE who has ever seen one of today’s call centers knows, there are a dizzying array of technology tools to measure calling productivity. Though

• Pepsi: From Stars to Cars

  What will Pepsi-Cola do for an encore after splashing Star Wars villains and heroes on billions of cans this summer? Trot out All-American heroes,of course.A

• Rent Control

  Home-video marketing folks traditionally have had one thing on their minds: sales. Promotional programs were designed to drive sales to rental outlets

• Deals

  MyPoints.com, San Francisco, signed a marketing agreement with Microsoft Corp., Redmond, WA, through which the two companies will promote Microsoft Outlook

• Agencies

  Go East, Dmer

  KANG & LEE and Admerasia have two things in common. Both specialize in Asian-American marketing and both extended their services to firms targeting recent

• Agencies

  Universality

  Universal Consumer Products Group doesn’t want to be a one-hit wonder anymore.”We used to do one big picture a year, but now we want to broaden our program,”

• Agencies

  Transplants

  TWO NEW CATALOGS have landed on our desk. Well, not new new. Both are established brands extending their markets-one to parents, the other to the United

• JCPenney Makes Multi-Million Dollar Investment in Customer Contact

  J.C. Penney Company, Inc., Plano, TX, has commissioned Melita International, an Atlanta-based customer interaction application provider, to upgrade its