Chief Marketer Staff

• My Friend, the Brand

  FOR ALEX WATERS, THE WEEKEND SHE spent with her mom in Indianapolis was “the best vacation of my entire life. Most people would say a Hawaiian vacation

• PROMO’s 1999 Agency of the Year

  Funny thing is, Upshot honchos love to brag about their smashing relationships with the ad agencies they share accounts with, such as Goodby Silverstein

• Agencies

  People

  U.S. Interactive Inc., Philadelphia, promoted Philip Calamia to chief financial officer and James Letts to chief information officer. Benjamin Green was

• Upshot’s Smokin’!

  When last we left the Agency Formerly Known As Promotional Marketing, Inc. (two years ago in a PROMO 100 profile), the feisty shop recrafted as Upshot

• Agencies

  Scapegoating

  THERE’S AN OLD SAYING, “Victory has a thousand fathers, but defeat is an orphan.”To judge from the media coverage of the high school massacre in Littleton,

• Deals

  Catalina Marketing Corp., St. Petersburg, FL, announced that its health care division, Health Resource Publishing Company, St. Louis, added Walgreen Co.,

• Mother, May I?

  Marketers targeting kids online have until April 21, 2000, to set up parental consent procedures under the Children’s Online Privacy Protection Act that

• Campaign trail

  Santa Monica, CA-based Internet music company AtomicPop.com has paired with Seattle-based Web retailer Amazon.com to be the sole partners in a four-week

• Rent Control

  Home-video marketing folks traditionally have had one thing on their minds: sales. Promotional programs were designed to drive sales to rental outlets

• Agencies

  Transplants

  TWO NEW CATALOGS have landed on our desk. Well, not new new. Both are established brands extending their markets-one to parents, the other to the United