Chief Marketer Staff

• Agencies

  Dissent Over Incentives

  THERE ARE worse ways to build a database online than with bribes, especially if a site’s purpose is data collection first and e-commerce second.But greasing

• Deals

  Snyder Communications, Bethesda, MD, announced that its subsidiary, Arnold Communications, was awarded a $10 million contract from Toysmart.com to develop

• Grand Entrance

  Toronto-based The Wolf Group in April acquired The Grand Group, a Chicago-based promo agency with clients including Old Navy, Jim Beam Brands, Kraft Foods,

• Agencies

  A New Chapter

  TAKE THAT, Barnes & Noble. En garde, Amazon.com. Independent bookstores are striking back.The American Booksellers Association is launching Book Sense,

• Agencies

  DIRECTNEWSLINE

  DMA Picks Up Internet Group THE DIRECT MARKETING ASSOCIATION has acquired the Internet Alliance (IA), an Internet trade group. IA will be operated as

• Agencies

  Sittin’ by the Dock of eBay

  IF I WAS a high bidder, I would have freaked.That was my initial thought when I read of the recent server problems that put a halt to all the online auctions

• >From Over Here, To Over There

  Editor’s Note: On assignment last month to Brussels to meet PRO Awards media partners and supervise the European Region judging of the 1999 World PRO

• Agencies

  Separated at Rebirth

  IN BUSINESS-TO-business DM, Internet “have-nots” are suffering severe stock market erosion, while investors are rewarding Net- savvy-though often unprofitable-companies

• Agencies

  Virtual Used Cars

  WOULD YOU BUY a used car on the Internet without being able to kick the tires?Maybe not. But AutoTradeCenter.com, Scottsdale, AZ, is counting on the fact

• Agencies

  Critiquing and Cashing In

  THERE ARE ONLINE magazines and online music stores. Now, one company is trying to wear both hats-selling recordings and reviewing them on the same Web