ACCOUNT ACTION JUNE 1999
After a rigorous review, Nabisco named six agencies for its $250 million below-the-line business, winnowing down a roster that had included 15 shops. Agencies selected for work on the Nabisco Biscuit Co., LifeSavers Co., and U.S. Foods Group businesses were: Alcone Marketing, Irvine, CA, Carlson Draddy and Ryan Partnership, both Westport, CT, Davidson Marketing, Chicago, T.J. Paul, Inc., Philadelphia, and Promotion Network, Dallas.
B-12, New York City, named by International Home Foods, Inc., Parsippany, NJ, to develop promotions for its All Natural PAM Cooking & Seasoning Sprays.
Glen Eagle Marketing, Inc., Cincinnati, named consumer promotion agency of record for Sara Lee Bakery, Chicago.
Tic Toc, Dallas, named agency of record for kids marketing by Denny’s Restaurants, Spartanburg, SC.
Urge Public Relations, Los Angeles, named agency of record for promotions, special events, media relations, and corporate publicity by Puma North America, Westford, MA.
