Chief Marketer Staff

• My Friend, the Brand

  FOR ALEX WATERS, THE WEEKEND SHE spent with her mom in Indianapolis was “the best vacation of my entire life. Most people would say a Hawaiian vacation

• Agencies

  Scapegoating

  THERE’S AN OLD SAYING, “Victory has a thousand fathers, but defeat is an orphan.”To judge from the media coverage of the high school massacre in Littleton,

• Agencies

  Scandinavians Impress at Best of Europe

  THE BIG WINNERS in the Best of Europe Awards at the Federation of European Direct Marketing’s annual forum in Strasbourg, France included several Scandinavian

• Agencies

  Insight to Buy British DMer Action

  COMPUTER DIRECT MARKETER Insight Enterprises Inc., Tempe, AZ, has announced plans to buy U.K.-based DMer Action Computer Supplies Holdings plc for approximately

• Agencies

  Where Somebody Knows Your Name

  CO-OP FIRM Money Mailer L.L.C., which delivers 14 million pieces to “occupants” eight times a year, is venturing into a new program that targets well-off

• Campaign trail

  Santa Monica, CA-based Internet music company AtomicPop.com has paired with Seattle-based Web retailer Amazon.com to be the sole partners in a four-week

• Campaign trail

  Hershey Foods Corp. and Hershey Entertainment and Resorts joined forces to host The Sweetest Place on Earth sweeps. Consumers enter via thousands of product

• Christenings

  Unless you’re one of the enlightened promo readers who starts by opening the back cover and reading this column first (bless you, kind sir or madam),

• Rent Control

  Home-video marketing folks traditionally have had one thing on their minds: sales. Promotional programs were designed to drive sales to rental outlets

• Agencies

  list source

  NEW LISTS Executives at Home This 159,446-name file identifies executives at their home offices who ordered from a Williams-Sonoma catalog over the last