Chief Marketer Staff

• Agencies

  Living in an Opt-in Environment

  SURPRISES in legislation are rare. Which makes a recent event in the European Parliament quite unusual. Minutes before a debate on the distance selling

• PROMO’s 1999 Agency of the Year

  A similar open-book policy for employees could be one of the keys to Upshot’s ability to attract and keep more than 100 new people over the past two years.

• Campaign trail

  Visa USA researched avid football fans – such as those who buy $3 billion a year in licensed NFL merchandise – in plotting 1999-2000 marketing for its

• PROMO’s 1999 Agency of the Year

  Like blowing up buildings? That’s the central, big, noisy, and risky idea for the Sony car stereo’s Xpl-od on the Road campaign. Here’s the concept: Pull

• Agencies

  Lost (and Found) in Space

  JUST LOOK OUT a window-or in a magazine. Like the weather, direct response print advertising just won’t go away.However, it’s difficult to say if print

• Deals

  Try-Foods International will pair with Orlando neighbor Spice World to promote the spice company’s garlic products in produce departments nationally.

• Deals

  Haverford, PA-based RealTime Media has paired with CouponSurfer.com, a leading provider of Internet coupons, to offer a bundled package of promotions

• Vision Quest

  Flair Communications will enter the new century practicing what it calls PowerHouse Marketing. It’s a promotion-centered concept that the Chicago-based

• New Medical Privacy Legislation Introduced

  Legislation protecting the privacy of medical records gathered momentum when Rep. Gary Condit (D-CA) introduced the Health Information Privacy Act of

• Is Your Sweepstakes Being Hijacked?

  GREETINGS FROM THE SWEEPSTAKES AND PROMOTIONAL GAMING FULFILLMENT TRENCHES! Those of us who provide your P.O. Boxes, sort through your sweepstakes entries,