Chief Marketer Staff

• Agencies

  Surf Before You Fly

  SO WHAT DO you do while waiting to board a plane? That downtime could be spent checking stock quotes, sending e-mail, Web surfing-and taking in marketing

• Campaign trail

  You thought that 1997 Miller Lite sweepstakes was cool – a trip as “photo assistant” on Sports Illustrated’s annual swimsuit shoot? It gets better. This

• Phantom Frenzy

  “Six hours of merchandising wiped out in five minutes,” said a fatigued Toys R Us employee in Norwalk, CT, as he restocked Lego toys in the new Star Wars:

• PC Connection’s B-to-B Ordering System Goes Live

  PC Connection, Merrimack, NH, has tolled out an Internet Business Accounts service that allows businesses and educational and government customers to

• FreeShop.com Acquires Worldwide Brochures

  FreeShop.com, Inc., Seattle, an Internet opt-in marketing network, has acquired Minnesota-based Worldwide Brochures, an online travel brochure directory

• >From Over Here, To Over There

  Editor’s Note: On assignment last month to Brussels to meet PRO Awards media partners and supervise the European Region judging of the 1999 World PRO

• Agencies

  MUST-SELL TV

  NOT SO LONG ago, cable and broadcast networks relegated direct response television advertising to late-night programming.Those days are gone. Now, they’re

• Agencies

  Online Marketers Embrace Privacy Standards

  IT APPEARS THAT online marketers may have finally gotten the message and are starting to post privacy policies on their Web sites.A draft study by a Georgetown

• Agencies

  Living in an Opt-in Environment

  SURPRISES in legislation are rare. Which makes a recent event in the European Parliament quite unusual. Minutes before a debate on the distance selling

• Beer Here?

  Yowza. No wonder beer.com has fans spanning the globe. How could the hobby site give away free beer in an online sweeps open to consumers in states and