Chief Marketer Staff
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Highsmith CEO Elected to Coldwater Creek Board of Directors
Coldwater Creek, Sandpoint, OH, has elected Duncan Highsmith, president and CEO of Highsmith Inc., to its board of directors. Highsmith is a direct marketer
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Agencies
list source
NEW LISTS Executives at Home This 159,446-name file identifies executives at their home offices who ordered from a Williams-Sonoma catalog over the last
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Agencies
Brann Worldwide Leads Agency Pack
DIRECT RESPONSE advertising agency Brann Worldwide topped the Direct Marketing Association’s 1998 billings report with $2.7 billion, an increase over
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Agencies
Productivity vs. Profitability
AS ANYONE who has ever seen one of today’s call centers knows, there are a dizzying array of technology tools to measure calling productivity. Though
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Agencies
Yep, It’s an Interactive Campaign
RC COLA HAS teamed up with the cartoon “King of the Hill” for an online contest and point-of-purchase sweepstakes.The “Who Said That?” game was promoted
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Agencies
Scandinavians Impress at Best of Europe
THE BIG WINNERS in the Best of Europe Awards at the Federation of European Direct Marketing’s annual forum in Strasbourg, France included several Scandinavian
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Frequent Virgins
Leave it to Virgin Atlantic to forgo frequent flier miles.The London-based airline has made loyalty marketing one of its top priorities this year, but
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JCPenney Makes Multi-Million Dollar Investment in Customer Contact
J.C. Penney Company, Inc., Plano, TX, has commissioned Melita International, an Atlanta-based customer interaction application provider, to upgrade its
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Agencies
Getting the Most Value From Your Marketing Database
THE FIRST STEP in building an effective case for a marketing database is to determine the scope of your effort.Traditionally, organizations have embarked
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Agencies
Surf Before You Fly
SO WHAT DO you do while waiting to board a plane? That downtime could be spent checking stock quotes, sending e-mail, Web surfing-and taking in marketing