Chief Marketer Staff
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DM Employment Shows Slight Signs Of Improvement
The most recent direct marketing employment survey from Bernhart Associates Executive Search LLC contains a few faint glimmers of hope.
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Agencies
Live From The Merit Direct Co-Op: Libey’s Dozen For The Downturn
Don Libey is an optimist, much in the way someone who has swallowed a large dose of castor oil is an optimist: There will be benefits down the road, but the immediate future is one of discomfort. Libey, principal of multichannel marketing firm Libey Incorporated, offered a list of 12 essential concepts marketers must consider to survive the current economy and emerge stronger once the recover starts.
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Don’t Risk Lifetime Value Over Contact Frequency
Carefully thought-out direct mail and e-mail tactics can help you reach potential and existing customers with a contact frequency timed both to their need for information about your products and your own marketing calendar.
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Listline e-Newsletter 7/13
This file names more than 82,063 online-sourced professionals who use this firm’s services
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Closing Online-Offline Marketing Gaps
Today, many marketers find themselves falling short in their ability to execute holistic, multi-channel campaigns.
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Making Sense of Consumers’ Recession Behavior
Which industries have consumers most aggressively shunned during the recession? How have their behaviors and attitudes changed from month to month?
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Getting Your Web Site To Work For You in Global Markets
It’s no surprise that consumers and business buyers demand a local language. Non-English speaking consumers or those with limited English proficiency are 4.8 times more likely to buy products offered and documented in their own languages.
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Deluxe to Acquire Aplus.net
Deluxe Corp. plans to acquire Aplus.net, an online marketing services provider, for $30 million.