Chief Marketer Staff

• News Briefs

  RYAN’S GRILL BUFFET AND BAKERY: a 225-store unit of Buffets, Inc., the nation’s largest steak-buffet restaurant company, has begun its first system-wide marketing effort

• Few Bright Spots In Media Sales Forecast: Magna

  Media supplier advertising revenue will sink to $161.4 billion in 2009, according to media services firm Magna. That figure represents a 14.5% drop from 2008’s level. And there isn’t much hope for recovery during the next few years:

• Agencies

  Charming Shoppes Shuffles Management And Won’t Sell Figi’s

  Charming Shoppes, Inc. has shuffled and augmented its management. The women

• Jack Schibrowsky Named DMEF’s Outstanding Educator

  John

• DM Employment Shows Slight Signs Of Improvement

  The most recent direct marketing employment survey from Bernhart Associates Executive Search LLC contains a few faint glimmers of hope.

• Agencies

  Live From The Merit Direct Co-Op: Libey’s Dozen For The Downturn

  Don Libey is an optimist, much in the way someone who has swallowed a large dose of castor oil is an optimist: There will be benefits down the road, but the immediate future is one of discomfort. Libey, principal of multichannel marketing firm Libey Incorporated, offered a list of 12 essential concepts marketers must consider to survive the current economy and emerge stronger once the recover starts.

• Agencies

  Mail Stream: July 13

  Bart

• Don’t Risk Lifetime Value Over Contact Frequency

  Carefully thought-out direct mail and e-mail tactics can help you reach potential and existing customers with a contact frequency timed both to their need for information about your products and your own marketing calendar.

• Listline e-Newsletter 7/13

  This file names more than 82,063 online-sourced professionals who use this firm’s services

• Closing Online-Offline Marketing Gaps

  Today, many marketers find themselves falling short in their ability to execute holistic, multi-channel campaigns.