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Chief Marketer Staff

  • Email

    Stupid E-mail Watch: Could I Have a Do-Over, Please?

    Eight in 10 marketing and advertising executives in a recent survey said they have sent e-mails they regret, according to a recent survey. What

  • Email

    Cheetahmail Lands Sands

    Las Vegas Sands Corp. has chosen Experian Cheetahmail as its e-mail service provider, the companies announced earlier today. Among the programs Cheetahmail will help Las Vegas Sands management are hotel-reservation confirmations, pre-trip updates and …

  • Listline e-Newsletter 7/14

    Direct Media/Millard has taken over management of this file, which names 21,797 direct mail-sold art supplies buyers. MeritDirect was the previous manger

  • Cetaphil Viral Campaign Rewards Prolific Sharers

    Cetaphil, the maker of cleansers and moisturizers for women, has launched a new campaign, and with it, an interactive contest

  • Agencies

    NBA Events to be Held at Sears/Kmart

    As part of a deal between Sears Holdings and the National Basketball Association, a series of events will be held at stores to draw attention to a line of basketball footwear

  • Sunkist Adds Design Contest to Longtime Cause Program

    Sunkist is in its sixth year running a cause-marketing program that gets kids motivated to sell lemonade and donate the profits. New this year, Sunkist has added a social component, a Facebook page for kids to upload pictures of their stands and to enter for a chance to win prizes

  • Search Spending Fell Less in Q2 2009: Report

    Spending on search engine marketing (SEM) may be nearing the bottom of the decline that has plagued the channel for several quarters now, according to a new quarterly analysis by SEM agency Efficient Frontier of a fixed basket of the accounts it manages

  • News Briefs

    RYAN’S GRILL BUFFET AND BAKERY: a 225-store unit of Buffets, Inc., the nation’s largest steak-buffet restaurant company, has begun its first system-wide marketing effort

  • Few Bright Spots In Media Sales Forecast: Magna

    Media supplier advertising revenue will sink to $161.4 billion in 2009, according to media services firm Magna. That figure represents a 14.5% drop from 2008’s level. And there isn’t much hope for recovery during the next few years:

  • Agencies

    Charming Shoppes Shuffles Management And Won’t Sell Figi’s

    Charming Shoppes, Inc. has shuffled and augmented its management. The women